Racism Isn't Funny
Type
Grassroots
Partners
6
Role
Digital Co-Lead
Date
2015
Built a digital campaign after identifying a political and cultural moment where then-candidate Donald Trump's dangerous rhetoric would be satirized by one of the nation's most popular programs — Saturday Night Live. The campaign generated hundreds of media hits, including high-level publications such as The New York Times, with my quotes and image being reproduced in international publications.
After partnering with various organizers, the petition grew to 500,000 signatures, hand-delivered during a grassroots rally at NBC Studios in New Your City ahead of the program's airing.
Responsibilities Included:
Manage partnerships with national organizations, including MoveOn.org.
Draft, edit, and publish a routine email campaign to keep petition signers informed about the campaign.
Act as the key spokesperson for the campaign.
Draft, test, and publish an online petition that leveraged the moment's urgency.
