We Are Home
Type
National Coalition
Partners
15+
Role
Digital Lead
Date
2021
Led the digital development of the campaign's digital materials and assets alongside Digital Directors from partner organizations and creative consultants. Convened weekly calls and reported progress to campaign leadership while ensuring partner participation in all digital aspects of the campaign.
Responsibilities included:
Copywriting for digital toolkits and assets.
Manage contracting team.
Develop digital launch and distribution plans as part of the campaign.
Work alongside cross-disciplinary teams to ensure brand and message fidelity.
