DIGITAL STRATEGIST SINCE Y:2015

JUAN

ESCALANTE

ESCALANTE

ESCALANTE

ESCALANTE

I am Juan Escalante, a digital strategist and storyteller with 10 years of experience in creating impactful content and solutions.

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I thrive in environments that allow digital storytelling and campaigning to convey complex ideas to general and target audiences through the use of technology, web platforms, and social content.

I hold a Bachelor's in Political Science and a Master's in Public Administration from Florida State University. This academic foundation, coupled with my decades of hands-on experience in immigrant rights advocacy, has equipped me with a solid understanding of the tactics and strategies needed to leverage social networks, email, and video to deploy effective interaction messaging, campaigns, and digital products to engage, educate, and persuade digital constituencies across the web.

Strategist

Identifying key approaches & tactics

40%

Strategist

Identifying key approaches & tactics

40%

Strategist

Identifying key approaches & tactics

40%

Strategist

Identifying key approaches & tactics

40%

Copywriter

Optimize messaging for social/email/web

30%

Copywriter

Optimize messaging for social/email/web

30%

Copywriter

Optimize messaging for social/email/web

30%

Copywriter

Optimize messaging for social/email/web

30%

Team & Coalition Lead

Build multi-disciplinary

30%

Team & Coalition Lead

Build multi-disciplinary

30%

Team & Coalition Lead

Build multi-disciplinary

30%

Team & Coalition Lead

Build multi-disciplinary

30%

EXPERIENCE

EXPERIENCE

EXPERIENCE

EXPERIENCE

Director of Digital Campaigns

FWD.us

2021 — Present

Leading social, web, and email strategies for national immigration advocacy organization. Managing multi-disciplinary creative teams and collaborating with 20+ state and national partners. Consistently operating in high-pressure environments to meet deadlines.

Director of Digital Campaigns

FWD.us

2021 — Present

Leading social, web, and email strategies for national immigration advocacy organization. Managing multi-disciplinary creative teams and collaborating with 20+ state and national partners. Consistently operating in high-pressure environments to meet deadlines.

Director of Digital Campaigns

FWD.us

2021 — Present

Leading social, web, and email strategies for national immigration advocacy organization. Managing multi-disciplinary creative teams and collaborating with 20+ state and national partners. Consistently operating in high-pressure environments to meet deadlines.

Director of Digital Campaigns

FWD.us

2021 — Present

Leading social, web, and email strategies for national immigration advocacy organization. Managing multi-disciplinary creative teams and collaborating with 20+ state and national partners. Consistently operating in high-pressure environments to meet deadlines.

Opinion Columnist

The Huffington Post

2018 — 2019

Hired to publish bi-weekly content on topics including immigration policy and politics. Authored 25 articles, including several front-page features, that were broadly shared across social media platforms.

Digital Campaigns Manager

FWD.us

2019 — 2021

Researched state legislative processes and key players to create targeted email copy, landing pages, and social media content, contributing to successfully passing two key pieces of immigration legislation.

Opinion Columnist

The Huffington Post

2018 — 2019

Hired to publish bi-weekly content on topics including immigration policy and politics. Authored 25 articles, including several front-page features, that were broadly shared across social media platforms.

Opinion Columnist

The Huffington Post

2018 — 2019

Hired to publish bi-weekly content on topics including immigration policy and politics. Authored 25 articles, including several front-page features, that were broadly shared across social media platforms.

Digital Campaigns Manager

FWD.us

2019 — 2021

Researched state legislative processes and key players to create targeted email copy, landing pages, and social media content, contributing to successfully passing two key pieces of immigration legislation.

Opinion Columnist

The Huffington Post

2018 — 2019

Hired to publish bi-weekly content on topics including immigration policy and politics. Authored 25 articles, including several front-page features, that were broadly shared across social media platforms.

Digital Campaigns Manager

FWD.us

2019 — 2021

Researched state legislative processes and key players to create targeted email copy, landing pages, and social media content, contributing to successfully passing two key pieces of immigration legislation.

Digital Campaigns Manager

FWD.us

2019 — 2021

Researched state legislative processes and key players to create targeted email copy, landing pages, and social media content, contributing to successfully passing two key pieces of immigration legislation.

Communications Manager

America's Voice

2017 — 2018

Managed and coordinated reporter requests from local, state, and national outlets. Wrote and distributed top-performing articles for publications including Univision, VOX, Latino Rebels, and Remezcla.

Communications Manager

America's Voice

2017 — 2018

Managed and coordinated reporter requests from local, state, and national outlets. Wrote and distributed top-performing articles for publications including Univision, VOX, Latino Rebels, and Remezcla.

Communications Manager

America's Voice

2017 — 2018

Managed and coordinated reporter requests from local, state, and national outlets. Wrote and distributed top-performing articles for publications including Univision, VOX, Latino Rebels, and Remezcla.

Communications Manager

America's Voice

2017 — 2018

Managed and coordinated reporter requests from local, state, and national outlets. Wrote and distributed top-performing articles for publications including Univision, VOX, Latino Rebels, and Remezcla.

500K+

Sign Up Form Submissions

500K+

Sign Up Form Submissions

500K+

Sign Up Form Submissions

500K+

Sign Up Form Submissions

12+

End-To-End Digital Campaigns

12+

End-To-End Digital Campaigns

12+

End-To-End Digital Campaigns

12+

End-To-End Digital Campaigns

100+

Projects Completed

100+

Projects Completed

100+

Projects Completed

100+

Projects Completed

  • ASANA

  • HTML

  • CMS

  • A/B TESTING

  • ASANA

  • HTML

  • CMS

  • A/B TESTING

EDUCATION

EDUCATION

EDUCATION

EDUCATION

Master of Public Administration

Florida State University

2013 — 2015

Master of Public Administration

Florida State University

2013 — 2015

Master of Public Administration

Florida State University

2013 — 2015

Master of Public Administration

Florida State University

2013 — 2015

Bachelor of Science in Political Science

Florida State university

2009 — 2011

Bachelor of Science in Political Science

Florida State university

2009 — 2011

Bachelor of Science in Political Science

Florida State university

2009 — 2011

Bachelor of Science in Political Science

Florida State university

2009 — 2011

MEDIA APPEARANCES

MEDIA APPEARANCES

MEDIA APPEARANCES

MEDIA APPEARANCES

80%

User Interface Design

80%

User Interface Design

80%

User Interface Design

80%

User Interface Design

86%

Interaction Design

86%

Interaction Design

86%

Interaction Design

86%

Interaction Design

76%

User
Research

76%

User
Research

76%

User
Research

76%

User
Research

72%

Project Management

72%

Project Management

72%

Project Management

72%

Project Management

92%

Design
Leadership

92%

Design
Leadership

92%

Design
Leadership

92%

Design
Leadership

78%

Centered
Design

78%

Centered
Design

78%

Centered
Design

78%

Centered
Design

Looking to start a project or you need consultation? Feel free to contact me.